Business report Essay Example | Topics and Well Written Essays - 2000 words - 1

Business report - Essay ExampleIn order to get a clearer picture, the SWOT epitome is carried out on the Guardian publisher, which is a perfect example for the newspaper perseverance in the veritable world. Lewins force filed analysis was then carried out on the impact of the cyberspace on the industry especially sine is the most significant factor affecting the newspaper industry today. Finally, drawing from the force field analysis, the report discusses the reasons for the continued growth of the industry in India, which is largely due to the low penetration of internet services in the country. Table of Contents Contents Page 1. Executive Summary.2 2. Introduction..4 3. PEST Analysis of the newsprint Industry.4 4. SWOT Analysis of the Guardian Newspaper..7 5. Lewins Force Field Analysis..9 6. Newspaper Industry Success in India.11 7. Conclusion..12 8. ... here has been falling circulation in New Zealand, Australia, Latin America, westward Europe, and the US for the last few decades, although there are rising sales, for example, in India. This decline has been hastened by the advent of the web, particularly since most young people nowadays prefer to get their news from the web (The Economist, 2006 p1). This business report seeks to carry out a PEST analysis of the newspaper industry in developed nations, a SWOT analysis for the Guardian Newspaper, which has one of the highest readerships in the UK, and carry out a Lewins field force analysis for the impact of the internet on the industry in developing markets. Finally, it will also discuss the reason for continued success of the Industry in India. PEST Analysis of the Newspaper Industry PEST is an acronym that stands for political, economic, social, and technological factors affect the operations of a business. After assessing these factors, business managers, can then identify the factors that pose risks or opportunities to inform their decision-making. It provides the mise en scene for the role of t he organization in relation to its external environment. It also underpins various other analytical techniques such as scenario planning at micro-level, for example, individual or institutional, or macro-level like UK-wide, EU-wide, or worldwide (Meyer, 2012 p58). Dep block offing on the scale and scope of the analysis, business managers consider the factors that influence changes, factors that will be distinguished in the future, and those important at present. Its benefits to the business include spotting of business opportunities and revealing what direction change is taking in the environment to shape what is happening. Moreover, it helps the business to avoid projects that could end up