Social Science Students and Researchers †Free Samples to Students

Question: Diacuss about the Social Science Students and Researchers. Answer: Introduction: Observation is one of the essential tools used when carrying out a qualitative research approach (Ritchie et al., 2013). Gathering relevant information by means of observation of significant people/consumers, analysing their actions and real-life situations, are the main elements constituting an observational research. Kimberley Clarks Huggies brand used this approach when all the other traditional approaches failed to supply desired results, after the sales of baby wipes dropped considerably, right before their launch of a line of other baby products. They provided glass-cameras to sample management consumers and observed their daily struggles with diapers; accordingly, they reinvented their products in a way that would make them easily dispensable and disposable with one hand. Merits: This particular method has multiple merits for using mostly primary data for resource. The data collected by this approach is usually reliable, unbiased and accurate. It enhances the all-over accuracy of the research result. It significantly brings down dependency on external factors. Use of modern technological gadgets make the process much easier by allowing to make observations for long durations, without disrupting the interviewees schedule (Rauschnabel, Brem Ro, 2015) Demerits: However, one of the demerits is that it is a time-consuming process. Along with that, it does not comply with the opinions of the consumers as much as it complies with their behaviour response. I agree with my peer that observing the concurrent behaviours that take place in a natural environment primarily constitutes the research methodology. It enjoys various merits of its own, which includesreducing dependence on consumer opinion, rather analysing their daily activities and behavioural responses for more accurate data than feedback surveys or interviews can provide. Another merit is that it helps a marketer to distinguish real issue from initial issue. Considering the Kimberley Clarks use of observational research for Huggies prodducts, it revealed underlying issues of neglect towards mothers and children and identified the real issue from the initial issue of losing sales. References Rauschnabel, P. A., Brem, A., Ro, Y. (2015). Augmented reality smart glasses: definition, conceptual insights, and managerial importance.Unpublished Working Paper, The University of Michigan-Dearborn, College of Business Management. Ritchie, J., Lewis, J., Nicholls, C. M., Ormston, R. (Eds.). (2013).Qualitative research practice: A guide for social science students and researchers. Sage.